Case Study. LIVE Event: Valencia.
Promotional Objectives
Our brief was to film a 'live' event using multiple social media channels on a beautiful restaurant terrace with music, lighting, models to promote a new jewellery brand.
Plus, to invite and interact with the general public.
We presented jewellery designs in an environment in which customers would wear them after purchase. In this case a restaurant terrace.
Promotional Tactics Used
- LIVE YouTube/ Social media shorts of the event with links to the long-length final video of the event.
- Featuring QR codes for the public to scan and visit the website of each designto make a purchase of the designs they have just watched live.
- LIVE Full Length film feature of the event including interviews with the public and members of the public wearing the designs.
We Maximised the Impact using:
- A6 colour flyer event invitations with website QR code link.
- Front of house models wearing jewlery at the entrance to the terrace and inviting public into the event.
- Publicised and listed on Eventbrite and Meet Up.
Max Impact
Key Results
Metric and Results
Event Engagment
- 10,020 You Tube views. 23% engagment via comments
- 3000+ Instagram views
- 120% increase in website visits month on month.
- 120 people attended the live event in person.
Customer Website Spend
- 24% increase in sales volumes month on month
- 30% new customers of which 12% repeat purchases.